| FOR IMMEDIATE RELEASE
BEST WESTERN HIGHLAND INN & CONFERENCE CENTRE
KICKS OFF 60th ANNIVERSARY CELEBRATION WITH 1946 ROOM RATE PROMOTION
Hotel Turns Back the Clock on March 29 Offering Guests Chance
to Pay Only $5.40 for Accommodations
Midland, Ontario – March 2006 – As a member of the Best Western
International family, the Best Western Highland Inn & Conference Centre
will launch its year-long 60th Anniversary celebration with a one-night
promotion in March offering guests the chance to stay at the original
1946 room rate.
On Wednesday, March 29 only, one lucky guest at the Best Western Highland
Inn & Conference Centre will find a commemorative 60th Anniversary
Card under his/her pillow, providing the individual with a special $5.40
room rate – the approximate value of overnight accommodations six
decades ago, when the company got its start. The hotel will place a single
collectible card in just one guest room. On March 30 the winner will wake
up to a bill totaling less than today's average hotel room tax.
"Best Western's past, present and future is grounded in our commitment
to providing quality customer care", said Joyce Campbell, Sales Manager
for Best Western Highland Inn & Conference Centre. "As we observe
our 60 th Anniversary, we look forward to bringing a variety of unique
programs to our guests throughout the year, beginning with this special
room rate promotion".
The Best Western Highland Inn & Conference is located at 924 King
Street in Midland, Ontario. This 122 room hotel offers the premier conference
facilities in the Southern Georgian Bay area with free high-speed Internet
access throughout the hotel, 9 meeting rooms and over 11,000 sq ft of
meeting space. For reservations, contact the Best Western Highland Inn
& Conference Centre at 526-9307 or 1-800-461-4265 or visit www.bestwesternmidland.com
.
About Best Western International
Best Western International is a membership association of independently
owned and operated hotels that provides marketing, reservations and operational
support to its members. Growing from a string of roadside motels starting
in 1946 in Long Beach, CA, to THE WORLD'S LARGEST HOTEL CHAIN with 4,200
hotels in 80 countries, Best Western is one of the industry's most endearing
iconic brands. For more information visit www.bestwestern.com
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