| FOR IMMEDIATE RELEASE
Ontario Resort Destinations North of Toronto Receive
Awards
Barrie Ontario. Oct. 23, 2006. Tourism industry professionals were on
hand at Blue Mountain Collingwood to receive Ontario marketing awards
for the destinations who have achieved creative excellence in promoting
Ontario's great regions, attractions and activities.
Ontario Minister of Tourism Jim Bradley said "The Ontario Tourism
Marketing Awards celebrate some of the best marketing campaigns and news
stories that have successfully attracted new audiences and effectively
showcased some of our province's many exciting destinations."
Ontario Resort Destination Winners North of Toronto are:
* Best Tourism Advertising, Silver: Ottawa
Tourism, for its 'Surprising
Contrasts' ad campaign,
*Best Marketing Initiative under $25,000: Bruce County and Grey
County, for its 'Ride
Grey Bruce' campaign, aimed at attracting
motorcycle enthusiasts to the Grey-Bruce region,
* Best Travel Photography: Jean Lavac, for his editorial photography
accompanying an Ottawa Citizen series about two journalists who lived
at Upper
Canada Village for 14 days and nights.
The awards, administered by the Ontario Tourism Marketing Partnership
Corporation (OTMPC, recognized marketing campaigns and news stories that
successfully promoted the province as a must-see destination. Nominations
were open to all organizations or individuals in the tourism hospitality
industry operating in Ontario. The categories covered key sectors within
the tourism industry, including travel trade, journalism and photography.
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For further information: Linda Hapak, Ontario Tourism Marketing
Partnership Corporation, (416) 314-6590, (647) 271-0532 (cell); Gary
Wheeler, Ministry of Tourism, Communications Branch, (416) 325-8391
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